A LITTLE CRICKET NEVER KILLED NOBODY

Challenge: Create a campaign for HOP Protein Bars, a new protein bar that is made with cricket powder.

Problem: HOP! Bars are protein-filled and sustainable. The only problem? People think crickets are gross.

Solution: Create OOH and social media executions that compare crickets to everyday foods we eat, which are actually not so far off from ‘gross’ as we think.

🥈 Awarded Silver at The Ad Club’s 62nd Hatch Awards.

Made with Lisa Teri at Boston University (Spring 2022).
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INSTAGRAM FILTER

To create a buzz on social media, we created an Instagram game filter. Users are given a ‘gross’ description of everyday foods, and they have to guess the food and tag HOP Bar’s Instagram for a chance to win a free box of HOP Bars.

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 <a href="https://www.freepik.com/psd/film-mockup">Film mockup psd created by freepik - www.freepik.com</a>

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