BETTER TOGETHER
Challenge: Create a brand experience that cuts through noise and gets audiences to make connections across boundaries and borders, with Heineken as the catalyst.
Insight: Great conversations go best with great beer.
Solution: Create an integrated campaign that jumpstarts new relationships by giving people conversation starters to work depending on their situation.
🏅 Merit from The Ad Club’s 62nd Hatch Awards.
LABEL REDESIGNS
Every bottle of Heineken would have a conversation starter on the other side of the bottle.
Our campaign tagline ‘Crack Open. Break the Ice’ and our campaign name ‘Beer & Conversation. Better Together.’ included as an extra detail on the label.
out of home
Out of Home executions encourage people to start conversations out in the world, with or without a bottle of Heineken.
experiential event
An in-person event that aims to encourage conversations and new connections.
Guests will be provided with coasters, stickers, and t-shirts with conversation starters on them.
SOCIAL
Daily questions posted to Heineken’s Instagram and Twitter accounts encourage conversation from around the world.
