Google: Read local

Problem: Local news in America is slowly dying out. Dozens of local newspapers are going out of business, leaving communities at risk of becoming news deserts.

Challenge: Create a campaign to boost local news readership.

Solution: We took real local news headlines and took out important components within them to drive curious readers to look for more.

🏅 Merit recognition at The Ad Club’s 62nd Hatch Awards.

Made with Sayuki Kahara at Boston University (Fall 2022).