SYNESTHESIA: HEAR YOUR COLORS
Challenge: Create a campaign that can help B&O transcend into popular culture and show that sounds are more than just unemotive and robotic — they are experiences.
Solution: Create an exhibition that replicates synesthesia, the ability to see sounds through colors to touch on the emotional capabilities of sounds and music while incorporating design to create a memorable experience.
shortlisted for the 2022 Young Ones Student Awards.
A wide-angle shot of the main room. Beoplay 50 speakers will be set up throughout the room to play music, and the colors the musician associates with that particular song will be projected onto the walls.
A close-up shot of a featured artist’s section. Guests can interact with the screen and learn how musicians experience synesthesia uniquely and how it affects their music.
For a more in-depth experience, guests can opt to try the virtual reality section where they’ll be able to use Beoplay H95 headphones and see the colors up close.
OOH print ads featuring synesthetes Frank Ocean and Billie Eilish to create a buzz around the exhibition.
